
Social media is one of the most important marketing channels for e-commerce companies. It helps businesses to launch new products, manage customer relationships, generate brand awareness, and engage with customers.

Social media content should be engaging and interactive to attract the attention of the user. You should also treat social media as an opportunity to make your customers feel like they are getting access to exclusive content or offers.

## Why is Social Media Important for E-Commerce?

Social media is important for e-commerce because it is **one of the most effective ways to connect with customers** and make them **trust your brand**.

Social media platforms are the best way to create a **personal touch between brands and their customers**. It has become an essential aspect of modern marketing. It’s not only an easy way of giving feedback on your products but also a fast way to build rapport between you and your customer base.

If you’re not convinced yet, think about that— where does the majority of people spend their free time? That’s right, scrolling through different kinds of social media. Whether it’s Facebook, TikTok, or Instagram, your brand can be there, and with that, **your sales can boost**!

![Social Media Customer](/blog/social-media-viewer.jpg)

## The Impact of Social Media on E-Commerce

Social media is becoming an integral part of the e-commerce industry. This shift is driven by the fact that the majority of people are **turning to social media for information before they make a purchase decision**.

Before the advent of social networks, products were marketed in print or on television with little input from customers. Now, retailers have access to customer **ratings, reviews, and feedback** which influence when and how products are sold.

![Social Media Reviews](/blog/social-media-review.jpg)

Social media has also created a shift in how people communicate with each other about products they use - when someone buys something on digital channels, **they are much more likely to share that purchase on their profiles**.

## What Can You Do with Social Media Marketing?

Social media marketing is not just about promoting your business and trying to get as many followers as possible, it also helps you to **establish a personal connection with your audience** and through building trust, you can **create long-lasting relationships** with them. 

Social media also helps in building customer engagement by providing them with updates about your company’s latest news and events, special offers, or discounts that will make them want to buy from you.

![Personalized Image for Social Media](/blog/social-personalized-image.jpg)

## How To Market Your Brand on Social Media for Better Results

Now that you know why social media should be heavily used in your e-commerce business, it’s time to see how exactly you can use it for your benefit.

The following are the different ways that you can use to **market your brand on social media**:

- Create a strong **connection** with your audience
- Produce **high-quality content**
- Connect with influencers and major players in the industry
- Engage with your **current and potential customers**
- **Promote** your products

Wondering how to start? Check **[our guide to send personalized emails with Mailchimp and RenderForm.io](https://renderform.io/blog/posts/personalized-emails-mailchimp/)** to create a **personalized email campaign** for your customers. Buld and grow your relations with your customers and engage them more actively with your product thanks to customized and tailored images in your emails!


Social Media and E-commerce — Why Those Two Are Inseparable?


Social media is an unstoppable force that has changed the way we communicate and engage with each other. The next years will see lots of changes in the way we use social media platforms to connect with one another, consume information, and collaborate on projects.
But how will it change exactly and what does it mean for your business? Read this article to find out!

## First Trend: New Brand Strategy

So far, one of the most common ways to promote your product was to pay a huge, widely recognized influencer to promote it on their channels. After all, isn’t the best way to get the attention you need?

![Social Media influencer](/blog/social-media-infuencer.jpeg)

Well, turns out this idea might soon become outdated. While popular influencers with lots of followers can attract attention to your product, they won’t give it **authenticity**. To normal users, those people are unreachable. Their problems and needs seem to be different than those of “everyday” people. 

That’s why, in 2022, it’s wise to **collaborate with smaller, more authentic influencers**. They can spend time answering questions and doubts people might have, building **trust and credibility** for your brand. Your audience will feel more in touch with those influencers, in return trusting them more when they say your product is worth their attention— and money.

## Second Trend: New Social Ads

TikTok, Facebook, YouTube, Instagram… Each social media has its audience, culture, and language. This is why the “one size fits all” approach is already risky— and soon it will become useless.

![E-commerce ad](/blog/e-commerce-ad.jpg)

In 2022, social media marketers will have to spend more and more time creating **creative, memorable ads that match each audience**. While a beautiful picture with a short, catchy caption is good for Instagram, this approach won’t work for TikTok, known for its viral trends and funny videos. 

However, it’s worth trying to understand and match each platform’s audience. If your company masters the art of attracting the attention of potential customers to each of them, you will see a great boost in sales!

## Third Trend: Social Commerce on the Rise

The post-pandemic world changed the way we do things. From communication to purchasing, people are changing their habits, and you need to follow them too!

![E-commerce shoes ad](/blog/e-commerce-image.png)

Owners of small or medium businesses should **focus heavily on e-commerce and social media**. In 2022, it’s expected that more and more people will turn from brick-and-mortar stores to **online shopping**. 

If you’re still trying to catch up on this trend, your time is running out! To get the most of this opportunity, you should understand how to match your customers’ expectations— and then exceed them.

## Fourth Trend: Customer Care is the Key

Times, where you forgot about your customer after they bought from you, are long gone. In 2022, you should **pay attention to their needs, both pre-and post-sale**.

![Customer service](/blog/customer-service.jpg)

Problems with the global supply chain, shortages in staff, and economic crisis are things that won’t make your average customer very likely to buy unnecessary stuff. Trying to catch their attention with exceptional customer care is one way to work a solution. 

Prepare for lots of text conversations with your customers— **[64% of them](https://hootsuite.postclickmarketing.com/research/social-trends/customer-care-1894-284JZ.html?_ion_target=embed-1.0) claim they prefer to message a business, rather than call**. But most importantly, pay attention to what they say and how. That’s how you’ll figure out what they need from you!

## Images in Social Media and E-commerce

Creating engaging and compelling content for a blog or website is often a challenging task. What if images for your products could have been created automatically?

![Image editor](/blog/image-editor.jpg)

**RenderForm.io** in an **online image editor** which will help you creating blog post covers, product images and much more! It comes with a**utomation features** that generate images for your website. Personalize your emails to clients that to image editor with easy intgration with Mailchimp and other popular tools.

Where to start? Everything starts from [creating a free account](/register/). Next steps depend on that what you want to do.


4 Social Media Trends for 2022


Images are one of the most important elements in an e-commerce website. They are used for product promotion, information sharing, and more. Images can be classified into three major categories: photos, illustrations, and infographics. 

Photos are probably the most common type of image used on websites because they convey the product best. Photos also give shoppers a sense of realism when browsing online stores.

Images can be used to provide information about products quickly and efficiently. With minimal copywriting skills required to write descriptions or captions, they are very popular for online marketing campaigns.

Infographics are perfect for more technical aspects of your products, giving the important information about your item in a more customer-friendly way.

![e-commerce social preview](/blog/imessage-social-preview.jpg)

## How Images Affect the Conversion Rates

Images can help to **tell a story** and help readers to **connect with the content**. They can also create a feeling of transparency, which is very important for modern brands.

We also need to consider things like color and contrast when we use images on our website. It's important that we **draw attention** to our chosen area and not just add an image for no reason.

![e-commerce social image](/blog/e-commerce-image.png)

Moreover, we should be using images that **represent the product** we're selling - this is especially relevant when it comes to fashion stores.
When we make sure our site has enough images, not only will it look more professional but it will also be more engaging for the reader.

Images are a **great way to communicate a message without the need to use words**. They help create a more memorable experience for the audience and can increase conversion rates by a lot. With image-optimizing tools, you will be able to make your images load faster and more efficiently.

**Image optimization** is an important step in web design that can help you get better results. Images add more depth and make the website feel more alive.

## What are the Common Mistakes Made by Brands Using Images in Their e-commerce Strategies?

Images are a vital part of the e-commerce strategy for most brands. They can make or break a conversion. However, many brands still make mistakes with their images and end up wasting their time and money on them.

![e-commerce juice image](/blog/e-commerce-juice-image.png)

**A well-designed and optimized image is the key to a successful e-commerce strategy.** However, there are some mistakes that brands usually make.

1. Not having a clearly defined purpose for the image
For example, do you want to use it as a logo? Do you want to use it as an advertisement? Or do you want to use it as an item presentation? Having a clear purpose will help you find the best type of image for your needs.

2. Choosing the wrong size or dimensions
To display your images on different screens, you need to have multiple sizes of your images from small square thumbnails for mobile devices, medium square thumbnails for tablets and laptops, and large square thumbnails for desktops and monitors. 


## How can Brands Capitalize on the Power of Images?

Images are powerful. They can evoke emotions and feelings, tell stories and create memories.
Brands use images to captureResponse the attention of their audience, identify themselves visually, and create a unique identity.

![taking photos for social media](/blog/social-image-photo.png)

Images are a crucial part of the branding process as they represent the brand.
If done correctly, images can be used to build trust with consumers.
But how can brands capitalize on the power of images?

1. Use them as a form of storytelling: Convince your audience that you care about them by allowing them to become part of your story by providing visually interesting content that is relevant to their needs and what they aspire for.

2. Create a unified image across every facet of your company: Use consistent colors, fonts, icons, and imagery across all channels. This will create a unified image of your brand, which your customers will recognize you for. 

As for the above, check out [RenderForm.io](https://renderform.io) and our great templates which will help you to keep consistency in your e-commerce images!


What you see is what you get — Importance of Images in E-commerce


## 1. Great Product Description
Hire a professional copywriter to write an amazing product description instead of a content writer.
We have seen a huge sales boost as soon we change the description from a generic one to a storyline.
If you have a lot of products, then maybe do it for the top 10 selling products, and you will see a difference.

## 2. Right Keywords
Other than having keywords in the product description, you can name the product with a keyword and have longer
(Low searched keyword) in the meta title. For example, if your product name is "Brown leather boots,"
then the meta title can be "brown leather boots for men".

You can also use [Google Trend](https://trends.google.com/trends/) to find more trendy keywords/phrases.
For example, "color" is a more popular word than "colour". This may seem small change,
but also impactful when adding up.

## 3. Image Tags
This is where your related keywords and LSI keywords of your primary keyword go. You can expect massive traffic
and sales from Google Images.

- Add `alt` attribute to your `img` tags. The `alt` tag helps Google to recognize what is on the image.
- Use proper image names. Example: `blue-newbalance-shoes.jpg` is much better name than `IMG_8463.jpg`.

## 4. Image Sizes

Image optimization is a technique that can help improve the loading speed of a webpage and improve search engine optimization.
If we optimize our images, then we can reduce the amount of time spent resizing them and this will also make our pages load faster, improving overall user experience and making them more attractive to search engines.

You can optimize your product images using our [Image Optimization Tool](/tools/image-optimization-tool/).
Select all of your images and download optimized image versions.

## 5. Product Images
Product in-use images increase your conversion rates. If you regularly have customers (or paid brand ambassadors)
posting photos of your products on social media, you may be able to repurpose that content on your product details page.
Being creative and generating images every day to keep everybody updates is not a easy task! You can use [RenderForm](https://renderform.io)
 in order to generate many product images at once.

![Example Shoe Product Banners](/blog/example-product-social-images.jpg)

## 6. Highlight Points
We all have the urge to buy something online, but it is always a risk because you can't physically hold the item in your hands. However, using free shipping, returns, warranties and guarantees can help build trust between buyer and seller.
Highlighting items that are free shipping, free returns, warranties and guarantees are good for building trust between buyers and sellers.

Highlight points like:
- free shipping,
- free returns,
- warranties,
- and guarantees.

## 7. Schema
Use advanced schema markups for your product page. It definitely increases your CTR, it will help Google and other websites
to promote your page in their search listings.

Check [example New Balance product page](https://www.newbalance.com/pd/fresh-foam-x-860v12/M860V12-36745.html) in our
[Website Metadata Reader Tool](https://renderform.io/tools/website-metadata-preview-tool/?url=https://www.newbalance.com/pd/fresh-foam-x-860v12/M860V12-36745.html)


## 8. Social Proof
Banners like "Watch of the year by GQ" or "Awarded as best leather boot 2019," etc. increases will increase the conversion rates. It's not very hard to get your product reviewed by different bloggers or participate in such awards.

## 9. Product Reviews
Product reviews helps in SEO, trustworthiness and if your schema is done right can also increase your CTR.


## 10. Live Chat Options
Sometimes, the customer just wants to know how good your reply times are by asking very basic questions.

## 11. FAQs
Make a list of all the questions which keep coming on the chat and convert them into faqs.
If you mark up FAQs with [JSON-LD structured data](https://developers.google.com/search/docs/advanced/structured-data/intro-structured-data),
 it makes them eligible to appear in Google's "rich results".


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Posts with #ecommerce

Social Media and E-commerce — Why Those Two Are Inseparable?

4 Social Media Trends for 2022

What you see is what you get — Importance of Images in E-commerce

11 Actionable Tips to Create Perfect Product Page